Bid on Tuesday nights and save 30% on retargeting

I run small local campaigns for a furniture store in Tacoma. Last month I shifted all my retargeting starts to Tuesday at 9pm Pacific instead of Monday morning. The CPM dropped from $12.50 to about $8.75 and I got the same click rate over two weeks. I think the big agencies are all busy planning their Monday launches, so the auction is less crowded. My account rep said she never sees this kind of shift, but it worked twice in a row. Anyone else tried off-peak bidding times and seen a similar drop?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.