Loading…
13
Question about the moment I caught my ad spend bleeding out, was it the audiences or the creative?
I run solo campaigns for a few small local clients, and for 5 months I kept blaming bad audiences for my rising cost per click. Then in March I pulled a report by device and saw 78% of my budget was going to mobile placements on apps I never picked, so I shut those off and my cost per lead fell from $22 to $9 in 9 days. Now I keep arguing with myself about which one mattered more, the audience cleanup or finally rewriting the first 3 seconds of the video. Was my real mistake trusting auto placements, or was it that I never checked the placement report once? If you had to rank fixes, would you touch targeting or creative first?
1 comments
Log in to join the discussion
Log In1 Comment
the_nina1mo ago
Auto placements are the silent killer. Everyone wants to blame creative because it FEELS more in your control, but you can't out-write a video that's being shown to people who will never buy. Fix the placements first, always. Creative matters, but targeting decides who even sees it.
3