Why would you drop your budget that fast during a test phase? That's basic stuff, you need at least a week of data before you start touching anything. Mark sounds like another guru who never actually runs ads himself, just talks about them. I've seen the same thing happen when people jump on those "cut spend to find your winners" tricks.

@robinj29 yeah I used to think rich people just don't care but seeing that whole situation play out changed my mind. Gotta admit it really opened my eyes.

Yeah the_nina nailed it, everyone's got their own version of perfect.

Actually that Johnson's Appliance guy might be oversimplifying things a bit. Those numbers sound like they come from a business that wants to sell more cleaning services rather than tackle real mechanical problems. Dryers do fail for real reasons like bad thermostats or worn out belts, and not every non-heating call is just a dirty lint trap.

Bet companies do that on purpose hoping you'll forget or quit chasing it. They front-load all the paperwork to make it feel like a sure thing, then drag their feet on the payout side. Kinda wild how fast they collect referrals but take forever to hand over the cash.