Did the video actually prove what you're saying it proved, though? An invoice shows they paid for something, but it doesn't show what the print shop handed over or what the baker believed they were posting. I've seen all kinds of "receipts" in apology videos that fall apart the second someone looks closer, and crying on camera doesn't make the story true (it just makes it harder to question). Take the whole Portland thing, people were mad for a reason, and a two minute clip with some paperwork doesn't erase using another person's work as their own. Being sorry and being right are two different things, and I'd rather wait for the full picture than hand out forgiveness because someone teared up on my feed.

The part everyone skips is where the money actually lands after the dust settles. Dude already got his advance from the publisher, so your $220 mostly pays back the store and the warehouse, not him. If he fell off that hard, there is a real chance he is not seeing much of anything from those sales now anyway. What you are really doing is keeping a good editor and a test kitchen crew employed, and those folks did nothing wrong. Buy the book, cook the food, and let the internet do what it does with him.