What made that specific 12 second clip take off compared to other pet videos you posted before? Like was it the guilty face, the timing of posting before bed, or did the cat just have some weird look that people latched onto? I'm curious because I see tons of cat videos that are just as funny sitting at like 200 views, so there has to be something about the first one that hit different. Did the followers stick around after, or did they mostly come for that one clip and then drift off when your next posts were just normal stuff?

$40 for a blurry mower pic versus $350 for a nasty yard glow up, and the glow up won by 14 texts? Shocking. Next you're gonna tell me people scroll past ads that look like they were shot with a potato. The before and after did the work because nobody cares about your cousin's mower, they care about their own jungle of a yard getting fixed. A boosted post with no hook is just burning money in a nicer font. My guess is the garage sale page also had people already in "buying stuff" mode instead of random folks doomscrolling.