A customer called our pizza ad "the saddest thing I've seen all week" and honestly she was right

Robin Jenkins · 2026-10-20T07:45:04.364158+00:00

We ran a promo last fall at the shop in Saco where the flyer said "Family Fun Night, large pie plus 2 sodas for $19.99." A regular named Dawn stopped me at the counter and said the whole thing felt sad, like we were yelling about a deal nobody asked for. She pulled out her phone and showed me the competition's ad with the goofy mascot falling over, and I had to admit ours looked like a bank notice. So we printed a new batch with a cartoon slice wearing sunglasses and the line "Two sodas. Zero parental guilt." Reorders went up around 30 percent over the next two weekends, and I still think about how a single blunt comment flipped the whole approach. What's the worst feedback a customer ever handed you at the register?

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A customer called our pizza ad "the saddest thing I've seen all week" and honestly she was right | Ad Blunder Hall - SMM Buzz