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Finally saw a clear pattern in our local radio ad data after tracking it for six months
I kept hearing other buyers talk about running the same ad all year, but our station logs showed a huge drop after about eight weeks. We started cycling three different scripts for our client's hardware store, and calls went up by almost 20% in a quarter. It seems like people just tune out the same message after they've heard it too many times. Has anyone else tested ad rotation on a tight local budget and seen it work?
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faith2747mo ago
We ran the same ad for our cafe for five months straight. The data from our loyalty app showed a clear drop in new customers after week ten. Switching to two different ads brought those numbers right back up.
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fox.derek7mo ago
Interesting, but we've actually found the opposite with our consistent messaging.
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gavin_hill277mo ago
Our agency tested that last year. Fresh creative always beat the old stuff after a few weeks. Might depend on the audience though.
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