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I was dead wrong about automated bidding
For 2 years I ran manual CPC on all my campaigns because I thought the algorithms were just guessing. Then my rep showed me a side by side test on one account that spent $5,000 and saw a 30% lower CPA with Target CPA bidding. I finally caved and tested it on 3 of my own campaigns and it actually worked better in every single one. Has anyone else fought against automation for way too long before finally giving in?
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willow1141h ago
Was it scary handing over control at first or did you just jump right in?
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