My conversion tracking broke silently for 6 weeks and I wasted 4 grand

Found out last Wednesday that a pixel update in April screwed all my purchase data. Had to pull every campaign from the last month and rebuild using server-side tracking instead. Anybody else had Google's automated tagging feed you wrong numbers?

3 comments

3 Comments

irismartinez21d ago

Was it really wasted though or are you just overthinking a small data hiccup?

gracewebb21d ago

WAIT what data hiccup?!

henderson.vera20d ago

Hey, I get it. That pixel update messed with a lot of people. 4 grand isn't just a small hiccup when you're relying on that data to make decisions. Server-side tracking is the better option anyway, it's just painful you had to learn the hard way. Hope you got your campaigns back up without too much more headache.