My old media buyer told me my whole account structure was backwards and I sat on it for 2 months

Hannah King · 2026-09-15T23:10:03.12008+00:00

Back in March I showed a veteran buyer my campaign setup and he said, quote, "you're paying to optimize garbage." He pointed out I was running 14 ad sets with $5 each, so nothing ever got enough data to learn. I moved everything to 3 ad sets at $60 per day and let them run for 10 days without touching. Cost per lead went from $47 to $21 and I finally stopped checking the dashboard every 20 minutes. How do you all split budget between testing and scaling?

SMM Buzz

Loading…

My old media buyer told me my whole account structure was backwards and I sat on it for 2 months | Ad Buyers Anonymous - SMM Buzz