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That 'just lower your budget to $50 a day' advice from a YouTube guru cost me a solid campaign
I listened to this guy named Mark from a popular ad podcast and dropped my daily spend during a test phase, and my conversion rate tanked by 40% in 3 days because I didn't have enough data to optimize - anyone else deal with bad advice from those 'experts'?
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brian_rivera591mo ago
Why would you drop your budget that fast during a test phase? That's basic stuff, you need at least a week of data before you start touching anything. Mark sounds like another guru who never actually runs ads himself, just talks about them. I've seen the same thing happen when people jump on those "cut spend to find your winners" tricks.
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riveradams1mo ago
Well sometimes a lower budget forces you to focus on only your best performing ads and cuts the dead weight fast.
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Wait, is this the same Mark who had that whole "hack the algorithm" series a couple years back? Because I remember trying one of his tips about running three identical ads with different headlines, and I ended up competing against myself in the auction and driving my cost per click through the roof. The thing is, people like him forget that not everyone has a huge account history with the platform. When you're small, cutting budget that fast basically tells the algorithm to stop showing your ads to anyone. It's like turning off a hose while you're still trying to water your garden, you know? You need that steady flow of data to figure out what's actually working.
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