Three weeks to figure out a negative keyword mistake that cost me $900

I run ads for a local plumbing company in Cleveland and last month our spend went way up with zero calls. At first I thought it was just a slow week, but after two more weeks of nothing I finally dug into the search terms report. Turns out one of our broad match keywords was triggering for 'plumbing classes near me' because someone had searched it and we had no negative keyword for 'classes'. We lost about $900 over those three weeks before I spotted it. I added like 40 negatives now but the damage was done. Has anyone else had a sneaky search term slip through like that and how long did it take you to catch it?

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