Walked into a Nashville ad agency and their media buying setup felt like 2015

Tbh I visited a friend's office in Nashville last week and their whole ad buying workflow was wild. They still run everything off spreadsheets and a shared drive, no dashboard, no real-time tracking. The guy next to me was manually updating a pacing sheet while their campaign was already 20% over budget. I get that some shops like the old way, but the data was coming in two days late and they had no idea which placements were actually pulling. The other side is that their team has been doing it this way for 6 years and they know every client's account inside out, no tool can replace that. But honestly, watching them guess on a $50k monthly spend felt risky. Has anyone else seen a shop stuck this far behind and did they eventually switch or just double down?

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