Have you noticed how the planned stuff always flops while the random throwaway clip blows up? Same thing happened to me last year when my brother in law was having a whinge about a client who kept changing the quote, I grabbed my phone off the kitchen bench and got him mid sentence, shaky as anything, and it did way better than the videos I actually sat down and edited with titles and music. The messy ones feel like you are just standing there with your mates, not making a ad. I reckon Dave should just keep doing what he does and you keep the phone handy, the second you start planning a "series" it turns fake and people can smell it. Tell him the next one happens when it happens, no set up, no script, just press record when he starts going off.

Man, 37 in a week is solid but I gotta say I see it different. Volume does not mean corners are getting cut, sure, but four days of clean work is a small sample. Your real callback rate shows up a month or two later, not the same week. I have seen guys hit big numbers and then eat it on warranty calls later when the sealant fails or a flashing was rushed. What is your rate looking like after 90 days on those 37?