Just realized that $5 Fiverr jingle I laughed at actually sold 3,000 units

Back in October my buddy Dave paid some guy on Fiverr five bucks to write a 15 second jingle for his hot sauce booth at the Raleigh farmers market, and I told him he was burning money on something a real ad agency would charge thousands for. Then his little jingle got stuck in my head for two full weeks, he played it off a bluetooth speaker every Saturday, and by January he moved 3,000 bottles while my fancy logo design sat in a drawer doing nothing. So where is the line between a cheap earworm and a real campaign, because I genuinely cannot tell anymore?

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