TIL I judged old cigarette ads without listening to them, a guy on YouTube set me straight

Charlie Ellis · 2026-09-22T07:35:03.362249+00:00

I used to skip anything tobacco related thinking it was just gross old stuff, but a commenter pointed out the Lucky Strike "It's Toasted" line from 1917 was the first time a brand sold a process instead of a product. Went back and watched 20 of them and the jingle work holds up way better than I gave it credit for. Anyone know other old campaigns where the slogan outlived the product itself?

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TIL I judged old cigarette ads without listening to them, a guy on YouTube set me straight | Ad Rewind - SMM Buzz