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I started screenshotting ads that made me mad, and the folder is now the only ad research I trust
I got tired of trying to remember which ads bothered me and which ones I liked, so 4 months ago I made a folder called "ugly ads" and dumped every cringe one in there. Turns out the ones I hate stick in my head way harder than the polished ones, and 19 of the 23 screenshots I can still describe from memory. Does anyone else keep a hate folder, or am I just petty?
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