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That local plumber ad with the real messy bathroom beat the fancy jingle ad by a mile last week
Saw two ads side by side on my feed last week for plumbers in Fort Worth. One was a slick 30 second spot with a jingle and a smiling family in a spotless kitchen. The other was a guy filming himself in an actual gross bathroom with a bucket, saying "this is what a real clog looks like, call me." I clicked the gross one without thinking twice. The polished ad gave me nothing to hold onto, but the messy one felt like a guy who would show up. Has anyone else noticed the ugly, real looking ones pulling them in way more than the shiny ones?
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kaid5917d ago
The rough ones get me every time. Watched a guy demo a clogged drain with his bare hands and I booked him on the spot. Something about seeing the actual mess makes me trust they've dealt with it before.
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