Contract sign-offs are dragging out our creative launches

Lately, every new campaign gets stuck waiting for legal to approve the fine print. This hold-up means ideas go stale and clients get impatient. What's a good way to trim the wait without skipping important steps?

3 comments

3 Comments

skyler1901mo ago

Seriously?! Your legal team takes three weeks? Honestly we get ours to turn around marketing copy in two days max. You gotta put deadlines right in their workflow from the start, like a hard stop. Tbh if they know it's blocking a launch they move faster.

the_charlie1mo ago

Last quarter our legal team sat on a compliance doc for three weeks (seriously). Then we tried what @skyler190 said, putting a fake "hard stop" launch date in the request header. We wrote "blocking beta rollout on May 12" and suddenly it was a four day turnaround. It proves they have the bandwidth, they just need that fire lit under them.

morganhill1mo ago

Heard about this deadline trick from a project manager blog!