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That Coles 'fresh food people' jingle remix went from blip to 40 million views in 9 days
Honestly I checked the numbers on this one because it seemed too wild. When the remix of the old Coles jingle first dropped from that Perth DJ, it had like 200k plays on TikTok in the first two days, mostly from people around Melbourne. Then Ash Barty shared it on her story on a Thursday and by the next Monday it hit 40 million views and every second person in my office was humming it. What changed was that it stopped being a music thing and turned into a nostalgia thing, because everyone over 30 remembered the original ad from when they were kids. Before that it was just a fun edit, after Barty posted it became a full trend with people filming their mums reacting. Ngl the before and after on this is the clearest I have seen for an Aussie meme in ages. Has anyone else noticed it is now getting played at Woolies by people trying to be funny?
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lane.eric4d ago
Wait, people are playing it at Woolies on purpose??
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