I finally get why that guy filming himself folding laundry blew up, and it's not the folding
Watched a breakdown last week of a video where a dude folds 12 shirts in real time, no edits, no music, and it pulled 8 million views. The trick was he left in the part where he drops a shirt on the floor and just picks it up without stopping. People watch for the slip, not the skill, and most creators edit that stuff out. Anyone else notice the mess is what actually makes these clips travel?
The mess is the whole point. You ever watch a cooking video where everything goes perfect and the person just glides through it? Boring. But the second someone burns the garlic or knocks over the salt, you're locked in. Same reason blooper reels from movies do well. People want to see the real thing, not the polished version. So yeah, the dropped shirt is the actual content and the folding is just the setup.