Looking back at my first viral tweet from 2018

Back in 2018, I posted a simple photo of my dog looking confused at a deflated birthday balloon. It got maybe 10 likes. I reposted it last year with a more specific caption about 'post-party melancholy' and it blew up, getting over 50,000 retweets. The strategy shift was all about framing a relatable moment with an emotional hook. Has anyone else had an old post go viral years later after changing the context?

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3 Comments

skylerb156mo ago

My old tweets are just sad without context.

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rubyk866mo ago

Oh man, @skylerb15 I feel that so hard. Honestly I just went through my old stuff last month and it was brutal. What helped me was reading them out loud to a friend, and we just laughed at how serious I was about nothing. Tbh it makes you see how much you've changed, which is kinda nice.

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william_martin956mo ago

Forget laughing, those old words show who you really were.

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