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Serious question, did that grocery chain really think deleting comments for 3 days would blow over?
Honestly I watched the whole thing go down at like 1am on X and it was wild. They posted that tone deaf ad about busy moms on a Tuesday, people got mad fast, and instead of saying sorry they just deleted every angry comment for 3 days straight. By Friday they finally posted a 90 second apology video and the CEO looked like he was reading it off a card for the first time. What gets me is the comment graveyard, does deleting stuff ever work or does it just make people screenshot harder?
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