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Vent: That mental health hashtag campaign on Instagram showed me how strong user stories can be.
Using real people's stories instead of ads built trust and sparked massive sharing.
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skyler_reed6mo ago
Yeah it hits different coming from real people.
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camerong466mo ago
User stories build trust. Seen it work in real campaigns.
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gracehernandez6mo ago
Honestly though, what separates a user story that actually builds trust from one that just feels like marketing? Like I've seen some that come off super scripted and it does the opposite. Tbh how do you keep it feeling real enough that people don't just tune it out? I feel like the details are what makes it work or not.
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