I analyzed why that dance challenge never took off, and the reason was painfully simple.

Nobody could copy the moves because the original video was edited too fast, killing the shareability.

3 comments

3 Comments

Ever notice how often that happens? My friend tried to follow one of those quick makeup tutorials last week, the kind that's supposed to go viral. The cuts were so fast she couldn't even see what brush they were using before it switched angles. She gave up after two tries and just scrolled past, which is probably what everyone did with that dance. If people can't follow along, they just move on.

the_eva4d ago

Just slowed the video down and paused a lot.

johnson.parker3d ago

Actually some people will keep trying even when it's frustrating. They really want to get it right.