I hit a 2% conversion rate on a campaign I almost killed

I was running a Google Ads campaign for a local service, and after two weeks the cost per click was high with no sales. I was ready to shut it off. My friend told me to give it one more week and change the landing page headline. I changed it from 'Professional Services' to 'Same-Day Service in Springfield' and kept the budget at $50 a day. By the end of the third week, I had 5 bookings from 250 clicks. That 2% rate showed me how one small change can turn things around. Has anyone else had a campaign turn around after a simple headline tweak?

2 comments

2 Comments

bennett.finley1d ago

Always thought headlines were just fluff before this.

parkera221d ago

My local paper's headlines got me hooked too, @bennett.finley.