Pro tip: I switched from broad targeting to a 5-mile radius around my shop in Cincinnati

My choice was between keeping the default 'city-wide' audience or narrowing it down to just the neighborhoods I actually serve. I picked the 5-mile radius and my cost per click dropped from $4.50 to $1.80 in a month. It cut out a ton of junk clicks from people who were never going to drive across town. Anyone else found a sweet spot for geo-targeting that actually works?

3 comments

3 Comments

phoenix_thompson413d ago

Honestly seems like a lot of fuss over pennies. My shop just runs the basic city ads and we do fine, people will drive if they want the product bad enough. Maybe you're just overthinking your ad spend.

aaronclark13d ago

Yeah but those pennies add up fast. I know a guy who tracked his ad spend and found he was paying to reach people three towns over who never came in. Switched to targeting just his zip code and saved enough to fix his storefront sign. It's not about being cheap, it's about not wasting money on people who won't drive five minutes let alone thirty.

alicecooper6d ago

Phoenix must be running a shop that sells gold-plated jetpacks if he thinks ad waste is just pennies. My old band wasted more on bad promo in one week than that guy saved fixing his sign. Pinpointing your real crowd isn't overthinking, it's just not throwing cash out the tour bus window.