Saw an agency pitch targeting 'millennial dads' with a generic sports ad...

They showed this ad with a dude lifting weights and it had zero to do with actual dad life. My buddy runs a plumbing biz and his best converting ad is him complaining about his kids leaving toys in the yard. These guys are dropping $5k a month on broad audience plays because they wont look at first party data. Am I missing something or is this just lazy buying?

3 comments

3 Comments

parkera2212d ago

Did they even look at their own conversion data before running that?

the_tessa12d ago

Is it really that deep though, a sports ad probably works fine for most people.

johnson.jason11d ago

Sports ads are baked into people's brains at this point. Most folks don't even watch them close enough to notice the details.