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My $12,000 mistake: I let a friend's "cool cafe ad" run for 3 days before checking the comments
I run a small bike repair shop in Sacramento and last month I paid a college kid $200 to make a "vibey" Instagram ad for my tune-up special. He used this weird slowed down audio and a clip of a guy crying while holding a broken wheel, and I didn't look at it until a customer came in laughing and showed me the comments were all people roasting it as a joke ad. How do you tell if an ad is bad before you post it, or do I just need to watch it twice with the sound off first?
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holly_walker7620h ago
Oh man, this is way too familiar... I did the same thing with a "cinematic" promo for my dog grooming place last year. Paid some film student $150 and he made this super dark moody video with slow piano music, like it was a trailer for a sad movie about a lost dog or something. I posted it and didn't check anything for like two days, then my sister called me laughing so hard she could barely talk. The comments were full of people asking if my business was closing down or if it was some kind of joke. So yeah, always watch the whole thing twice with the sound off, and honestly just show it to one blunt friend before it goes live.
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