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PSA: That jingle you can't stop humming? A guy in Phoenix showed me what it's really selling
I met this older guy named Ray at a backyard cookout in Phoenix about 6 years back, and when that old Oscar Mayer wiener song came on the radio he went dead quiet and stared at the speaker. He told me he worked on the account back in the 80s and that kids could sing the whole thing word for word but couldn't name a single ingredient on the label, which was the whole point. So how many of the ads stuck in your head right now can you actually trace back to what they wanted you to buy?
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kaid5926d ago
Hold on, Ray worked on the Oscar Mayer account in the 80s and just casually dropped that at a cookout? That is wild to me. I always thought that jingle was just some catchy tune, but hearing it was built so kids would memorize the song instead of the actual ingredients is kind of messed up. My mom still sings the "plop plop fizz fizz" Alka-Seltzer one and I could not tell you what is even in it. The fact that a grown man went quiet at a backyard party over a hot dog song tells you these ad people knew exactly what they were doing.
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