Told to stop offering 'guaranteed wins' in pitch decks, took me 2 months to get it

A general counsel at a networking event said my agency's promise of 'certain results' was a liability magnet, not a selling point. I swapped it for a risk matrix and scope disclaimer, and our retainer signings actually went up 15% after 3 months. Anyone else found that blunt legal feedback beats a sales coach every time?

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riveradams7d ago

Wait, is this really that deep, or did you just finally stop promising people things you couldn't back up? Half the time, lawyers just say "that's risky" because it's their job, not because your deck was a ticking bomb.