From what I've seen, hopeful eco-stories get more traction online.

Lots of people say to use scary climate facts, but my posts about local green wins do better. I think the algorithm likes when people chat and share good news.

3 comments

3 Comments

rivera.kim2d ago

Totally! Good news just gets shared more, period.

avery252d ago

Except when it doesn't. Look at how fast bad news travels too. Think about all the doomscrolling we do. A celebrity scandal blows up in hours, but a feel-good story might take days to catch on. Remember that video of the dog saving a kitten? It went viral, but so did that political meltdown last week. It's more about shock value than just good vibes.

juliamorgan16h ago

But what about the quiet good stuff people share every day? I mean, I see those stories blow up just as fast in my feeds.