Hot take: Instagram's new Reels update actually killed my reach overnight
I swear I woke up last Tuesday and my engagement just tanked for no reason. I've been posting 3-4 times a week for the last 9 months and slowly building up to around 500 views per Reel, which I was happy with. Then BAM, my last 2 videos barely hit 80 views each. I checked my settings, looked at the algorithm tips everyone gives, but nothing changed. Turns out after some digging on a creator forum, Instagram rolled out a new update that prioritizes original audio and longer clips over the trending sounds I was using. My whole strategy was built around jumping on viral audio ASAP, and now that's basically useless. Anyone else get hit by this out of nowhere and find a way to bounce back?