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Warning: I posted at 6am for 30 days straight and the numbers went backwards
I ran a dumb test last month where I scheduled every post for 6am EST, thinking I'd catch the commute crowd, and my reach dropped about 40% compared to my normal 8pm slots. Turns out my followers are mostly night owls in Chicago and Denver, so I was basically posting to nobody. Has anyone else mapped their audience's timezone before picking a posting time, or am I overthinking this?
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