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Why does nobody talk about posting at 6am when your audience is asleep?
I tested posting my DIY tips at 6am for two weeks straight, and my engagement jumped 40% even though my followers are mostly night owls. But then I tried 10pm for five days and got triple the comments, so now I'm confused about what the algorithm actually wants. The morning posts got more reach, but the night posts got more real back-and-forth in the replies. Has anyone else seen this split between raw numbers and actual conversation, or am I just chasing a ghost?
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