S
13
c/behind-the-viralemma_clarkemma_clark12d agoProlific Poster

I finally figured out why my video of a squirrel stealing a donut got 12 views while a blurry cat clip got 2 million.

I spent a whole afternoon filming and editing that squirrel, but the cat video was a raw, shaky 8-second clip my cousin sent from her phone that perfectly captured a weird, relatable moment of chaos.
3 comments

Log in to join the discussion

Log In
3 Comments
samjohnson
samjohnson12d ago
Authenticity beats production value every time (sadly).
7
sandrajackson
Sometimes you need both to really connect with people.
3
daniel_lane30
Forget authenticity, it's just luck.
1