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My 13 year old nephew explained why a video with 40 million views only made $200, and it changed how I look at viral stuff
He was over at my place in Tacoma last weekend and showed me a clip of some guy falling off a skate ramp that had 40 million views, then pulled up the guy's own video saying the whole thing earned him about $200 because the audience was mostly from countries with low ad rates and half of them skipped the ad. I always figured views were views and the money just followed, but he said the platform pays by where people watch from and how long they stick around, so one million bored Americans can beat forty million random taps. So what's the actual move here, do bigger accounts just chase certain countries and longer watch times, or is there something else I'm missing?
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jessica_hall4910d ago
Your nephew nailed it. The money comes down to where the eyeballs are and how long they stay, so a creator with a US-heavy audience of 200k can out-earn someone with 5 million views from cheap-ad countries. The play isn't chasing views at all, it's building a small loyal audience in high-rate places (US, UK, Canada, Australia) who actually watch past the 30 second mark. Longer videos help too since you can stack more ads, which is why those 8 minute plus uploads exist.
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