I thought the fake apology video trend was overblown until I watched a CEO read his own notes on camera

Blake Mason · 2026-10-09T16:05:04.563801+00:00

Last week I was scrolling at like 1am and landed on that apology from the meal kit company that messed up their holiday boxes, and the guy kept looking down at his desk the entire time. Somebody in the comments pointed out you could see his hand moving, like he was following a script with his finger. I used to think people were too harsh judging these videos, but come on, two minutes of eye contact is not a big ask when you charged folks $180 a box. Now I catch myself watching the eyes first before I even hear what they say. What is the worst fake apology you have sat through?

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I thought the fake apology video trend was overblown until I watched a CEO read his own notes on camera | Brand Drama Breakdown - SMM Buzz