Just saw a brand's apology video that made things way worse

It was for that new energy drink that had the wrong label printed. The CEO spent 3 minutes talking about their 'journey' and only 10 seconds saying sorry. Anyone else notice when a brand's apology just adds fuel to the fire?

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3 Comments

adam7316mo ago

Actually it was the marketing director, not the CEO. Still a total fail though.

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the_holly6mo ago

Wonder if the marketing director even saw the final ad before it went out?

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paul_thomas6mo ago

We had a huge mess like that once. The person in charge just rubber stamped everything without looking. Now we make the final file sit on a shared screen for a full day before anyone can approve it. Forces a real review. That extra step saved us more than once.

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