I finally dealt with that KFC 'FCK' apology ad and it took me 2 hours to stop laughing

So I was scrolling through old marketing fails last night and landed on KFC's 2018 'FCK' billboard after they ran out of chicken in the UK. At first I thought it was some random photo, then I read the story and couldn't stop cracking up at how they turned a total supply chain disaster into a cheeky apology. It took them 10 hours to even google the outage, but another 2 days to get that ad up. Has anyone else seen a brand own a screwup that perfectly?

2 comments

2 Comments

lauras8314d ago

And honestly, that's the kind of move that just works. I had a similar moment at work when we messed up a batch of orders and I just sent everyone a dumb meme apology instead of some formal letter. People actually loved it way more than they would have a normal sorry.

parkera2214d ago

Ha, I've definitely sent some memes I shouldn't have to smooth things over too!