I paid $29.95 for one of those subscription apology boxes and now I see them everywhere

Lisa Flores · 2026-10-16T14:25:05.58429+00:00

I noticed this trend where brands mess up and then send a box of samples with a note that says sorry. I bought into one myself after a meal kit charged me twice and took 11 days to fix it. They gave me $29.95 back plus a credit for one of those boxes with snacks and a card. The snacks were fine but the card read like a robot wrote it. Now every apology post I see from a brand feels like the same play, and people in the comments act like it fixes everything. Does anyone actually care about these boxes, or is it just easier to say sorry with stuff?

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I paid $29.95 for one of those subscription apology boxes and now I see them everywhere | Brand Fails & PR Disasters - SMM Buzz