That time a fast food chain's apology made things way worse

I remember this one burger place in Austin, back in 2019, they had that weird chicken sandwich shortage and then put out this weird apology video that was just their CEO staring at the camera for 2 minutes without talking. I sat there thinking, wait, did they actually try to be funny with this? It totally backfired because people got even more mad that they weren't taking it seriously. Has anyone else seen a brand's apology that just made the whole mess bigger?

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