That apology video from the hiking gear brand last year seemed fake to me at first

I remember seeing that 10 minute video from a big outdoor company after they got caught using cheap materials in their tents. I rolled my eyes because it felt like every other PR move, just a lot of sad music and vague promises. Then about 4 months later, a buddy bought one of their new tents and the zippers were actually better, plus they added a repair kit you didn't have to pay extra for. I started looking closer and saw they swapped out their whole supply chain in Vietnam, which costs a ton of money to do overnight. So I guess I was wrong, but it still feels weird trusting a brand that messed up that bad. Has anyone else changed their mind about a cancellation after seeing real changes instead of just words?

3 comments

3 Comments

reesea497d ago

Changed my mind too. They actually followed through which is rare.

murphy.linda7d ago

Oh wow, that's refreshing to hear! It reminded me of this time I ordered a desk online and it showed up five days early, and I was genuinely shocked. Usually when places promise a delivery window it feels more like a suggestion than a guarantee, you know? Feels good when someone actually does what they said they would, especially in this day and age where everyone's kind of trained to expect the bare minimum.

alex_johnson7d ago

Do you ever feel like we're all just waiting for the other shoe to drop with brands? I changed my mind too, but only after I realized I was the one who needed a repair kit for my own broken zipper on a tent I bought last year.