Hit 10,000 event registrations last month and it changed how I see our email strategy

I was just tracking leads like usual, then noticed that number at 10,002 - it came from a simple shift to shorter subject lines with emojis. Has anyone else seen a specific milestone that made you rethink something basic in your process?

2 comments

2 Comments

johnson.jason1d ago

Was the emoji actually relevant to the content or just there to catch the eye? Curious if you tested with and without to confirm that was the real change.

holly_walker761d ago

You know what, I used to be totally against emojis in anything serious like testing or marketing. Thought they were just gimmicks. Then I ran A/B tests on two nearly identical subject lines, one with a simple eyeball emoji and one without, and the open rate jumped 12% on the emoji version. That kind of data makes you rethink everything. So yeah @johnson.jason, in that case the emoji was directly relevant because it visually hinted at the content about visibility, not just there to grab attention. I'd never believe it until I saw the numbers myself.