The advice a booth designer gave me about aisle placement saved my entire expo
She said don't put your booth near the food court because people walk past with full hands and don't stop, so I moved to a side aisle for last year's Chicago trade show and our lead capture jumped from 40 to 120 people in one day - has anyone else found a dead zone that actually worked better?
Nah, I gotta push back on that. If you're running on empty all the time, you're just going to burn out fast and make dumb mistakes. I've seen too many people grind themselves into the ground thinking they're being tough. Sometimes the smartest move is to stop, drop some work, and come back fresh tomorrow.