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Vent: I thought QR codes at events were a dead trend, but a recent festival changed my mind
For a local music festival I worked on last month, the client insisted on putting a QR code on every wristband for a digital map and schedule. I thought it was a waste of time and money, maybe $800 for the extra print work. To my surprise, over 60% of attendees scanned it in the first two hours, and our social media sign-ups from the link doubled from last year. The real proof was seeing the crowd use it to find water stations during a hot afternoon. Has anyone else had a simple tech idea they doubted work out this well?
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the_cameron6mo ago
Yeah, had the same doubt with QR codes on table tents at a cafe. Figured nobody would bother, but our loyalty program sign-ups went way up. Guess people just scan stuff now without thinking twice.
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keithlane6mo ago
Man, it's wild how that's become the default now. I remember when scanning a QR code felt like a whole process, but now it's just... what you do while waiting for your coffee, like @robin_roberts84 said. It's the same with paying for parking or looking at a restaurant menu, you just point your phone without a second thought. That little shift from "should I?" to "why not?" happened so fast.
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