That "Check tires when cold" thing is such a good example because it's just one clear action, no fluff. I had the same kind of moment with a gas station receipt once, of all places. The back had a 1-800 number and right under it said "call before you dig," and it hit me that the best message tells you exactly what to do and when. So many ads I see just say stuff like "quality service" and leave you sitting there wondering what that even means. Getting specific changed everything for me too, like swapping "fast response" for "we call you back in 10 minutes." It's wild how the cheap free stuff teaches you more than the expensive courses ever do.

And it's not just tapes, they can't read a level either.

Used to swear by mag floats till one did the same thing to my finish.