See this trend firsthand, my local shop now mostly duplicates internet pictures.

Check out those review patterns sometime, @the_sarah. Honestly, it's wild how sneaky some brands get. Like I saw a supplement with all reviews posted at 4 am using the same broken English. But what about when they pay for real-looking profiles with history? How do you even start to filter that out without doubting everything?

Labeled jars like @the_phoenix said, works every time.