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Just found out 78% of my ad budget was wasted on bots last quarter, according to a report from my analytics platform.
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margaret_gonzalez257mo ago
Ugh, that's a gut punch. I was just reading how some major brands found over half their video ad views were fake last year. @vera_hill has a point about asking for details, because how do you even fix it? I'd be demanding a refund or at least free ad credit from the platform. Makes you scared to spend anything on ads now.
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vera_hill7mo ago
That's brutal. Makes you wonder what the real number is across the whole industry, right? I'd be asking that platform for a lot more detail on how they even caught that. What are you supposed to do with that info now, just eat the cost?
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theajackson6mo ago
Honestly, how do you even trust any numbers after that? @vera_hill is totally right to ask for the full story on how they found the fake views. Tbh, it makes me think of those sites where you see a video with a million views but only three comments, you know? Feels like you're just throwing money into a black hole and hoping for the best. I'd be so mad if I had to just eat that cost.
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