Pro tip: I see people still using broad match keywords for direct response campaigns.

I've seen a 60% drop in CPA when I switched to phrase and exact match after a test last quarter. Anyone else find broad match just burns budget without driving real conversions?

2 comments

2 Comments

gavin_hill2710d agoTop Commenter

Nah, broad still works fine for me. @kim693, maybe your setup is off.

kim69311d ago

Ugh, tell me about it. Broad match can feel like just throwing money into a void sometimes. I had to learn that lesson the hard way too, with a lot of wasted spend before I tightened things up. Your results with phrase and exact totally line up with what I've seen. It really is a game changer for getting actual leads or sales instead of just clicks.